by: Tracy Vanderneck
When we think of how nonprofits can use video in fundraising efforts, our first thought may be to create a video that tells the story of what our nonprofit does. That is a great start. Then we worry about whether the video should be shot and edited by professionals. We might debate in a development committee meeting about whether the video should be longer than one minute or shorter, whether it should focus on one program or the organization as a whole, or any number of other details. We may even talk ourselves into a sort of analysis paralysis, where we’re so worried about getting it all perfect that we end up not creating anything at all.
My main message here today is to say, “Stop that!”
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