Online Giving Is Growing: Is Your Nonprofit Taking Full Advantage?

by: Nhu Te

Fundraising has always been an interpersonal, interactive activity between nonprofit/fundraiser and donor. But now that the digital boom has made its way into the nonprofit sector, it seems it’s here to stay. While traditional fundraising methods, like face-to-face and direct mail, still remain the most effective ways to fundraise and build relationships with donors, donors are also looking for easier, quicker, more convenient ways to interact with their favorite charities...

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