12 Ways to Spot a Great Fundraising Package

by: Willis Turner

All fundraising copywriters read (or should read!) lots of direct mail packages. We do it to keep up with the competition, to search for inspiration or to know what’s trending out there in the nonprofit marketplace.

The challenge is that when we come across a package that gets our attention — whether positively or negatively — we seldom know whether it performed well for its organization. Sometimes, as in the case of an acquisition control we receive multiple times, we can assume the package has a decent ROI. But most of the time, we rely on experience, judgement or intuition.

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