5 Tips for Doing a Brilliant Re-engagement Campaign

by: Kristy Fontelera

Let's face it: Attrition happens. Despite our best efforts to make sure we have excellent email subject lines, have effective A/B testing of our messages and are sending relevant and engaging information, people drop off of our lists.

Based on the latest numbers available — CauseVox published that for 2017 — donor retention was 45.3%. The gift retention rate was 48%, and for every $100 gained by nonprofits in that same year, they experienced $96 in losses because of gift attrition.

When there's much more need in our communities, this is the perfect time to consider doing a re-engagement campaign. It could help you raise more funds at a time when nonprofits have strained under the stress of fundraising losses.

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