COVID-19 Will Impact Peer-to-Peer Fundraising Platforms Forever

by: Otis Fulton and Katrina VanHuss

COVID-19 threw the nonprofit world into a state of uncertainty. Many nonprofits that rely on peer-to-peer fundraising hunkered down hoping for a return to normalcy. Others created their own certainty by aggressively pivoting. A not insignificant number of organizations are experiencing success.

The success of these programs foreshadows what will become required functionality in peer-to-peer online fundraising platforms.

Until COVID-19, peer-to-peer fundraising looked a lot like this:

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