CoWhat Anti-Maskers Can Teach Nonprofits

by: Otis Fulton and Katrina VanHuss

To a hammer, everything looks like a nail.

For the last two years, I’ve been studying the impact of identity on prosocial behavior; it’s the topic of my doctoral dissertation. This idea informs the fundraising copy that I write for our clients at Turnkey.

Last week, I saw an interesting example of how identity influences attitudes in the behavioral petri dish called Facebook. Katrina had responded to a question that was posted: “Will you continue to wear a mask outdoors in public, even if you are not required to?”

This was her response:

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