Debunking Myths Around What You Think You Know About Direct Mail

by: Alicia M. Lifrak, CFRE

According to legend, a reporter asked Mark Twain what comment he had about the rumor he was dead. As the story goes, Mark Twain replied, “Reports of my death have been greatly exaggerated.” The same could be said of direct mail or direct marketing, as one might be led to believe that everything is online these days and “direct mail is dead.” But that would be a myth, as the results tell us otherwise...

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