Donor Engagement During an Ongoing Pandemic

by: Duke Haddad

David Dunlop, senior development officer at Cornell University, developed the idea of moves management and defines the concept as relating to changing people’s attitudes, so they want to give. In a normal environment, donor engagement is stable and predictable to a degree. In an ongoing pandemic, building relationships becomes quite a challenge.

Alford Group notes that because of COVID-related cancellations of traditional fundraising events and elimination of in-person meetings, nonprofits are...

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