Following Up After #GivingTuesday: 5 Crucial Steps

by: Ryan Ozimek

Amid an ongoing pandemic, economic disruptions and political turmoil, the higher stakes of #GivingTuesday in 2020 can certainly feel daunting.

Remember, though, that donors have proven to be loyal and emotionally invested in the causes they care about. Back in May, #GivingTuesdayNow generated over $503 million in online donations, and many donors have reported planning to give more this year-end season than they have previously. Tapping into donors’ emotional connections with your organization and making compelling, mission-centric appeals to new audiences is more important than ever going forward...

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