Fundraising Starts With Annual Giving

by: F. Duke Haddad

Many years ago, I began my long career in resource development at the University of Louisville. The reason I took that development position was not to make development a career choice, but to obtain a doctorate. The university development program did not have computerization at first. I was wearing hats in annual, major and planned gifts. I was just out of college and did not know anything about development. I did understand the concept of marketing....

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