Get Real Engagements With Conversational Marketing

by: Kristy Fontelera

Professional writers and people who enjoy reading understand that language is continually evolving. We recently sent an email from our social enterprise about shoe drive fundraisers, and someone schooled the team that the word "whoa" doesn't exist.

However, marketing professionals and nonprofit fundraisers understand that language is something that's living and breathing. It doesn't stay static. Otherwise, we'd be talking as Shakespeare did hundreds of years ago, and we'd be using words such as "ye, thou, shalt, etc." Instead, we find ourselves using emojis and memes that express lots of emotions and thoughts! All of it is language and communication.

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