Giving Can Be Engaging and Fun During a Pandemic

by: Matt Golis

With galas, golf tournaments and even product-based fundraising on hiatus while COVID-19 drags on, nonprofits shouldn’t just wait for the world to get back to normal. Many nonprofits are urgently shifting to online forms seeking donations, which, for most donors, is neither engaging nor fun. Millennial donors do not respond in the same way as the “ask” of Generation X and Baby Boomers — being mindful of the difference is paramount to non- profits reestablishing a successful fundraising strategy.

A silver lining for nonprofits enduring this difficult fundraising environment is...

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