Holiday Giving 2020: Is the Best Yet to Come?

by: Eve Smith

It’s been an unusual, unpredictable year, to say the least. There is little doubt that the pandemic has forever reshaped the way we live, interact and behave as consumers. But the remarkable thing is that donors have by and large stuck with their causes, even during these difficult months. In fact, many organizations are seeing a boost to their revenue, especially those that support local, community-based services and programs.

Is it possible, as fundraisers turn their attention to the remaining weeks in 2020, that ...

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