Meeting Fundraising Goals in 2020

by: Richard Heimsoth

As marketers and fundraisers, adapting to donor behavior and current economic conditions has always been a requisite for success. But never before have we been challenged to accelerate a pivot in strategy like in the wake of COVID-19. As the pandemic persists and we come to terms with the fact that it’s here to stay for the foreseeable future, our evolution has to transcend quick fixes. Consider these five imperatives to help your organization cater to the current environment and address “the new normal” in donor behavior...

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