Monthly Giving Programs Are Like Eating Your Veggies

by: Erica Waasdorp

Recently, I was on Facebook Live with a colleague, and we were discussing some tips for growing monthly gifts. The question of why so many nonprofits are still hesitating about introducing monthly giving to their donors came up. It’s still a real mystery to me.

It made me think of my childhood. My mom and dad always told me and my siblings (I’m the oldest of four): “Eat your veggies. They’re good for you!”

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