The 3 Commandments: Simple Rules for Complex Times

by: Alena Akselrod

Certain phrases tend to become so cliché that we should stop using them. In this category, I submit: uncertain times. There must have been a federal law that no corporate or nonprofit communication could fail to include it in 2020. But beyond the fatigue factor, the phrase doesn’t even make sense. Were there ever certain times? Was there ever an era in which any given moment, let alone the future, was certain to us? Or were there just times in which we had more of an illusion of certainty?

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