Think of the Donor Experience as Your Top Priority

by: Kristy Fontelera

A good idea for nonprofit marketing professionals is to immerse themselves in what's happening with businesses and their marketing efforts. The reality is that your donors and champion supporters are, in fact, your customers. I know that program professionals often consider the people they serve as their customers or clients in the nonprofit sector, which is service-oriented.

But you should consider your donors and supporters as your customers as well. The more you know about marketing trends, which will help you in your organization, the more you'll see that the customer experience, or that of the donor, is crucial to raising brand awareness and more fundraising dollars with your unique fundraising ideas!

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