Turn Instant Gratification Into Something Surprising

by: Tracy Ring

Have you noticed? Lately, when you order something through Amazon, you get an email with a picture of the item showing up in front your door. This happens as you’re hearing the delivery truck’s engine rev up to leave.

Is that cool or what? I call that instant gratification.

Often, until I open the package, I don’t even know what’s inside. There’s the surprise effect, like: “Wow, this came fast! I only ordered it yesterday.”

As nonprofits, you can’t do something quite like that. You depend on the post office — where your thank-you letter or your appeal letter can take a few days.

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