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What Would You Call the Annual Fund?

  • Writer: Geared2Give
    Geared2Give
  • Feb 1, 2021
  • 1 min read

Several blogs ago, I wrote about two words that I think are misused. If you haven’t read it, I recommend you read it before continuing.

If you don’t have the time, I explained why I object to using the word “prospect” when someone talks about a donor. The answer is simple: because a donor is not a prospect. He or she is a donor. It is incorrect to label them as a prospect, and the use of the word “prospect” to describe a donor reduces that donor down to an economic unit.

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