Where Are Your Monthly Donors Hiding?

by: Erica Waasdorp

A while back, I interviewed Sami Sheehan of Lollypop Farm, a tremendous advocate of monthly giving. When we first talked, we decided we’d be back to discuss another great topic: hidden monthly donors. She’s done a lot of research, especially in the areas of workplace, Facebook and PayPal giving.

You and your organization may very well have donors who are giving monthly, but for some reason...

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