Why Basic Can Be Boring Yet Necessary in Major Gifts

by: Richard Perry

It has always been amazing to me that many people, when faced with a challenge or opportunity, immediately go on the hunt for some innovative creative solution vs. doing the basic things.

Call it the silver bullet or whatever you want — it is a belief that there just has to be something new and “never before tried” way to get the thing done. And with a focus on...

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