Why Brand Awareness Is Vital for Business Growth

by: Nathan Safran

"The great thing in this world is not so much where we stand as in what direction we are moving" .— Oliver Wendell Holmes

I’ve always been fascinated by early explorers. The idea of an explorer heading out into the great unknown seemed like a fantastic adventure and left open a world of possibility.

Equally fascinating is that even the earliest explorers used tools to navigate their way through the unknown. For example, a mariner’s compass was used to identify direction, the astrolabe to determine latitude, and later, the sextant improved on latitudinal measurements. By the thirteenth century sailors realized maps could be helpful and began keeping detailed records of their voyages.

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