Why Your Marketing Team Has to Demonstrate Impact

by: Kristy Fontelera

In the past, marketing teams had it a bit tougher than they do today. For instance, back in the day, managers could cut marketing budgets and teams a little easier than they could today. The primary reason for it was that before the technology, website and social metrics we rely on today, it was challenging to make an ROI connection between nonprofit marketing campaigns and fundraising revenue.

Nonprofit marketing executives and fundraisers did what they could to demonstrate that...

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