I had known for quite some time that I wanted to name the brand “Section 1776”. I chose this name because I wanted to build a “section” of people who had the same mindset as me. I chose 1776 because it’s the year our country declared independence. First and foremost the Section had to support the men and women who serve this amazing country. It needed to be made up of men and women who proudly support American businesses. A section of people who are patriotic, active, and adventuresome who would rather live their life to the fullest instead of sitting idly by.

I can’t tell you exactly when the idea of starting Section 1776 came about. It was something that I had thought about for years but didn’t know exactly how to approach it. I had zero background in marketing, business, clothing or making a brand, but there was absolutely no way that was going to stop me.

A few things were a must for me when creating this brand. It needed to have the following associated with it:

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• PORTION OF PROCEEDS WILL GO BACK TO MEN AND WOMEN WHO SERVE THIS COUNTRY

• EVERYTHING IS MADE IN THE UNITED STATES

• THE LOGO WOULD BE BASED OFF THE AMERICAN FLAG

 

    THE SECTION BRAND IS ROOTED IN THE STORY BEHIND THE LOGO  [LOGO STORY>>]